Companies often segment their customers based on the
information they gather through surveys, customer feedback forms, and information
requests. Some grocery stores gather information through loyalty reward
programs in which customers get special offers or discounts for being club
members. In order to gain these benefits supermarkets require that the
customers provide some basic demographic information to the grocery retailers
that later gets uploaded to a data base and tracks their individual purchases.
The demographic information is valuable because it gives the entire supply
chain information as the grocery stores share the data with their suppliers and
food manufacturers. This has been a great resource for larger companies but
there are even more tools available made possible by Video Analytics that all retail stores can benefit from. Video
Analytics is popularly known for its use as a security tool but it can be used for other capacities like marketing.
Video Analytics provides an additional source of information
that can help retailers gain more knowledge about their customer base. For example
it can help businesses count how much foot traffic comes into its buildings and
identify what kind of people are walking in. If you have 300 potential
customers walk in to your store every day the video analytics program can help
detect how many are male and how many are female. It can help distinguish what
kinds of things they look at, where they spend their time and whether or not
they purchase something. Even more, it can give an approximation of their age. The
accuracy is high and reliable which makes the tool valuable because it can
provide additional information about potential customers. Video Analytics can help businesses improve their marketing efforts as they learn more about the people who walk through their stores. With its use, we can expect
that retailers will have a better idea of what to stock on the shelves not just
based on what people have previously purchased but also based on what draws people in.
See more here:
http://www.3vr.com/products/videoanalytics/demographics
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